Inventory and stock depth
Avoid stockouts during peak season. Fund purchase orders, freight, and warehousing ahead of demand — not after it arrives.
Funding for business owners
Ecommerce funding & online retail working capital for your next business move.
From inventory to ad spend, plan ecommerce funding and online retail working capital around the cost, expected benefit, and the cash your store needs to keep growing. If the banks said no and the brokers wasted your time — your search ends here.
Business-purpose funding. Subject to underwriting, verification, and program availability.
What are you funding?
Advertising and customer acquisition
Scale winning ad campaigns without waiting for the revenue cycle. Fund Meta, Google, and marketplace ad spend with revenue-based capital.
Fulfillment and warehousing
3PL fees, storage, and pick-and-pack costs scale with volume. Keep fulfillment funded as order counts climb.
New product launches
Tooling, first production runs, and launch marketing for a new SKU — funded before the first sale lands.
Why ecommerce brands work directly with Logic Advance
A direct funding partner, not a middleman
You deal directly with the Logic Advance team — the people who review your application and stand behind your funding. No being passed down the line to someone who doesn’t know your business. If you’ve been bounced between banks and brokers, that ends today.
We understand your industry’s cash flow
Inventory you buy months before it sells, ad spend that scales before revenue does, and payouts that lag behind sales — we fund around how online selling actually works.
Decisions in as little as 4 hours
A short application, a fast review, and funding as fast as same day. Simple, seamless, and built around your business — not a bank’s calendar.
Three simple steps to funding
Step 1: Tell us what you need
A short application that takes minutes — no obligation, no endless paperwork. Just tell us about your business and what you’re planning.
Step 2: Get your decision fast
Our team reviews your application and you can have a decision in as little as 4 hours. You’ll know exactly what you qualify for before you need it.
Step 3: Get funded and get back to business
Funding as fast as same day — then it’s back to what you do best, with your shelves stocked, your ads scaling, and your orders shipping on time.
Compare ecommerce financing options
| Option | How it works |
|---|---|
| Merchant cash advance | A merchant cash advance is revenue-based and non-dilutive: no equity given up, and payment structures tied to receivables rather than fixed schedules. Compare it against revenue-based competitors on total cost, not just the advance amount. |
| Business line of credit | A business line of credit may suit repeat draws for inventory cycles, subject to available credit and account terms. |
| Equipment financing | Equipment financing can cover warehouse systems and automation. |
| Term funding | A term funding may fit a defined expansion — a new warehouse or market entry — with a repayment plan. |
The products available to your store depend on review.
Build a practical inventory budget
Illustration: a $35,000 purchase order, $4,000 in freight and duties, $6,000 in 3PL receiving and storage, and a $10,000 ad budget for launch total $55,000. If the store can contribute $12,000 without using essential operating cash, the remaining planning gap is $43,000 before financing fees or other costs. This is a budgeting example, not an offer.
Confirm what can be financed and what must be paid upfront. Use the inventory funding checklist before placing the order.
Starting requirements and documents
Logic’s published guidelines start at $25,000 in monthly business revenue. MCA and line-of-credit guidelines start at six months in business; equipment and term-funding guidelines start at one year. Credit requirements and additional conditions differ by product. Meeting a minimum does not guarantee approval.
Prepare a signed application and four recent, complete business bank statements.
List current funding or advances, remaining balances, and payment schedules.
Explain the amount requested, its business purpose, and your desired timing.
Have identification, ownership details, and any additional records ready when requested through the approved channel.
Review the current product requirements and our bank statement preparation guide.
Prepare the details behind your request
Have recent platform payouts, ad account spend history, and supplier quotes ready. For inventory, include lead times and sell-through rates.
Compare the offer, not just the payment
Request the net amount your business will receive, total payment or remittance obligation, all fees, payment frequency, and expected duration. Review liens, guarantees, early-payment treatment, and any reconciliation provisions. A factor rate on an MCA is not APR.
Use our side-by-side funding offer guide and daily versus weekly payment guide to organize the details before deciding.
Explore other business funding guides
Browse all industry funding guides or compare funding products.
“Your customers are coming — be stocked when they arrive.”
Stock Up Before the Rush, Not After It
Every online seller knows the pattern: demand spikes fast, suppliers need payment weeks before the first order ships, and marketplace payouts arrive on a schedule that has nothing to do with your bills. Ecommerce funding is built for that timing problem. You apply with a short application and recent complete bank statements, the review focuses on the sales your store is generating now, and a clear written offer shows the amount, total cost, and payment structure before you commit. Use the capital where the season demands it — inventory ordered early enough to arrive, proven ad campaigns scaled while buyers are searching, and fulfillment covered so growth never stalls at the warehouse door.
If you have watched a competitor take your best-selling niche because their stock arrived and yours did not, you know exactly what waiting costs. That search for a funding partner who moves at ecommerce speed ends here. Picture your shelves full before the rush, your ads running without a mid-month pause, and payouts landing into a business that is already ahead instead of catching up. Apply directly, review real numbers with no obligation, and make this the season your store was ready for. Your customers are coming — be stocked when they arrive.
Ready for the Rush Before Your Competitors Are
Ecommerce funding gives online sellers working capital for inventory, ad spend, fulfillment, and product launches, with a decision in as little as 4 hours and funding as fast as same day on a complete application. The starting guideline is $25,000 in monthly business revenue, with six months in business for a merchant cash advance or line of credit and one year for equipment or term funding. You apply with a signed application and four recent complete bank statements, plus your platform payouts, ad spend history, and supplier quotes where they apply.
Size the request to the real plan: the page example builds a $55,000 season budget from a purchase order, freight, warehousing, and launch ads, then funds only the gap your own cash cannot safely cover. Compare the net amount, total obligation, fees, and payment timing in the written offer before you commit, with no obligation. Then picture the season going right: best sellers in stock, campaigns running at full strength, and orders shipping on time while competitors wait on payouts. If banks moved too slowly and brokers never learned how online selling works, you found them, finally. Your search ends here. That is funding built around how online selling actually works, not around a bank calendar.
Apply Once, Then Get Back to Selling
Ecommerce funding through Logic Advance starts with a signed application and four recent, complete business bank statements, and a complete application can receive a decision in as little as 4 hours, with funding as fast as same day. Published guidelines start at $25,000 in monthly revenue, with six months in business for a merchant cash advance or line of credit and one year for equipment or term funding. Size the request to the real plan: this page builds a $55,000 season budget from a purchase order, freight and duties, warehousing, and launch advertising, then funds the $43,000 gap after the store contributes $12,000 it can spare.
Before you sign, compare the full offer — the net amount you receive, the total payment obligation, every fee, the payment frequency, and the expected duration — against your sales cycle. Then picture the season going right: best sellers in stock before the rush, campaigns running at full strength without a mid-month pause, fulfillment covered, and orders shipping on time while competitors wait on payouts. If banks moved too slowly and brokers never learned how online selling works, you found them, finally. Your search ends here, and this becomes the season your store was ready for.
Give Every Dollar in the Season Budget a Date
An ecommerce season fails on timing more often than on totals, so give every line of the budget its own date. The example on this page totals $55,000: a $35,000 purchase order, $4,000 of freight and duties, $6,000 of warehouse receiving and storage, and a $10,000 launch advertising budget. Those dollars leave at different moments. The supplier deposit goes first, freight is due when the order ships, warehouse charges land when stock arrives, and advertising should not spend a cent until the product page is live and inventory can actually ship. With $12,000 of your own cash contributed safely, the funding gap is $43,000, sized to the calendar rather than to a guess.
Written this way, the plan answers the reviewer's real questions before they are asked: what arrives, when it sells, and which sales cover which cost. Add platform payouts, advertising history, and supplier quotes to the signed application and four complete bank statements, and the file tells one clear story. Logic Advance is growing by backing online sellers and the partners who serve them with more resources and faster answers. If a bank moved at bank speed while your season moved at internet speed, you found them, finally. Your search ends here. Picture best sellers in stock before the rush, campaigns running at full strength, and orders shipping on time while competitors wait on payouts. That is the whole advantage: money matched to dates, not money arriving after the moment has passed.
Size the Payment to the Net Payout, Not the Gross Sales
Compare every ecommerce offer against your net payout, not your gross sales: platform fees, refunds, and advertising come out before the money lands, so the payment has to fit what actually reaches your account. This page builds a $55,000 season from a $35,000 purchase order, $4,000 of freight and duties, $6,000 of warehouse receiving and storage, and a $10,000 launch advertising budget, with $12,000 of the store's own cash leaving a $43,000 gap. Test that gap against payouts after fees and refunds, in a normal week rather than a launch week, and compare the net amount received, the total remittance, every fee, and the payment frequency in the written offer before anything is signed.
Net-payout planning protects the two moments sellers actually lose: the week a refund wave lands and the week advertising spend peaks before the sales it bought have paid out. Bring platform payout reports, advertising history, and supplier quotes with the signed application and four complete bank statements, and the review reads the same numbers your dashboard shows you. Logic Advance is growing by backing sellers who plan from real payouts, with answers in as little as 4 hours on a complete file. If a bank read your gross sales and still said no, or a broker never learned how marketplace payouts work, you found them, finally. Your search ends here. Picture payments sized to money that truly arrives, campaigns that never pause mid-month, and a season funded on facts. Every figure in that test comes from your own store, counted the same way your platform counts it, on the dates your platform actually pays it.
Give Wholesale Orders and Marketplace Sales Separate Plans
One funding plan cannot honestly price two different clocks: a marketplace pays on its own payout schedule after fees and refunds, while a wholesale retailer commonly pays weeks after delivery, on terms you agreed before production started. Price each channel on its own calendar before you combine them. This page builds the marketplace side plainly: a $35,000 purchase order, $4,000 of freight and duties, $6,000 of warehouse receiving and storage, and a $10,000 launch advertising budget total $55,000, with $12,000 of store cash leaving a $43,000 gap. A wholesale order deserves the same treatment on its own page: production cost, delivery date, and the retailer's payment date, tested separately before any shared money is counted twice. Counted twice, the same payout can make two plans look affordable while only one of them can actually be paid.
Separate plans protect the store in both directions. Marketplace payouts are never quietly spent covering a wholesale wait, and a delayed retailer payment never pauses a campaign that is working. Bring payout reports for each channel, the wholesale terms in writing, and supplier quotes with the signed application and four complete bank statements, and the review reads the business the way it actually sells. Logic Advance is growing by backing online sellers and the partners who serve them with more resources and faster answers, in as little as 4 hours on a complete file. If a bank read your gross sales and still said no, or a broker never learned how your channels pay, you found them, finally. Your search ends here. Picture each channel funded on its own clock, and growth that never waits on the wrong payment.
Stock for the Biggest Weekend, Budget for the Returns After It
The biggest weekend of the year creates two budgets, not one: the stock and advertising that produce the sales, and the returns, refunds, and exchanges that arrive in January and reduce the payouts those sales seemed to promise. Build both before November. This page prices a launch plainly: a $35,000 purchase order, $4,000 of freight and duties, $6,000 of warehouse receiving and storage, and a $10,000 launch advertising budget total $55,000, with $12,000 of store cash leaving a $43,000 gap. Hold a named part of that plan back for the returns wave instead of spending every December payout the day it lands, and the payment is tested against money that survives January, not money that briefly visits in December. The same test applies to advertising: a campaign funded for the biggest weekend should be judged on the payouts that remain after January's refunds, not on the gross sales the dashboard celebrates in December.
That discipline is what separates a record season from an expensive one. Send payout reports by channel, last year's returns pattern, and supplier quotes with the signed application and four complete bank statements, and a complete file can receive an answer in as little as 4 hours. Logic Advance is growing by backing online sellers who plan past the peak instead of only for it. If a bank read your gross sales and still said no, or a broker never asked what January would take back, you found them, finally. Your search ends here. Picture the biggest weekend fully stocked, the returns absorbed by a reserve you named in November, and a spring launch planned from profit that stayed.
Read the First Weekend's Numbers Before the December Restock
An online store should read the first big weekend's numbers before funding a December restock: sell-through by product, the return rate starting to form, and the ad cost behind each sale are the season's first real evidence, and a restock priced from them buys what December will actually sell. Work from this page's own budget — a $35,000 purchase order, $4,000 of freight and duties, $6,000 of warehouse receiving and storage, and a $10,000 launch advertising budget total $55,000, and $12,000 of store cash leaves a $43,000 gap. The restock version of that budget keeps only the lines the first weekend proved.
The review behind it is published: guidelines start at $25,000 in monthly business revenue, with six months in business for a merchant cash advance or line of credit and one year for equipment and term funding, from a signed application and four recent, complete bank statements. A complete file can earn a decision in as little as 4 hours, with funding as fast as same day — soon enough to restock the proven lines while December demand is still in front of the store, instead of funding a second full order on October's assumptions.
Logic Advance is growing by helping online sellers fund the products their own numbers chose, and by investing in the partner network that serves them. If a bank could not read a marketplace payout at all, or a broker pushed the largest restock before a single weekend had reported, that runaround ends here. You found the team that reads the weekend with you, finally. Read the numbers, fund the proven lines, and get back to selling.
Questions business owners ask
Is ecommerce funding non-dilutive?
Yes. Revenue-based funding does not take equity in your business. You keep full ownership while accessing growth capital.
How does a revenue-based ecommerce cash advance work?
Funding is structured around your future receivables. Compare the total remittance, collection method, and timing against your sales cycle before deciding.
Can I use funding for ad spend?
Yes. Customer acquisition is one of the most common ecommerce funding purposes — scale proven campaigns without waiting on the revenue cycle.
Do I need inventory as collateral?
Requirements differ by product. Some options are unsecured against inventory; review the proposed agreement rather than assuming terms.
Can new stores get ecommerce funding?
The published programs require operating history and monthly revenue. A brand-new store without sales history should not assume it qualifies.
How fast can an ecommerce business get working capital?
With a complete application, online retailers can get a decision in as little as 4 hours and ecommerce working capital as fast as same day. Apply directly to Logic Advance — no obligation.
What documents does an online store need to apply?
Prepare a signed application and four recent, complete business bank statements. Platform payout records and ad spend history may also be requested.
How do credit profiles factor into ecommerce funding applications?
Credit is one input among several — monthly revenue, sales history, time in business, and cash flow carry significant weight. Strong, consistent sales can offset a weaker credit profile. The review looks at the business you're running today.
What's the difference between a broker and a direct funder?
A broker shops your application to third parties and takes a cut; a direct funder reviews and funds you themselves. Working direct means faster answers, clearer terms, and nobody marking up your deal in the middle. If you've been bounced between intermediaries, that ends here.
What should I know about third-party conditions on funding?
Some funders impose conditions through third parties — reserve requirements, restricted use of funds, or approval gates on spending. Ask upfront whether any third party touches your deal and what control they have. Direct funding keeps it simple: you and the funder.
How does SBA financing compare for ecommerce businesses?
SBA-backed options typically offer lower costs but involve lengthy applications, strict requirements, and weeks of waiting. Ecommerce moves fast — inventory opportunities and ad scaling windows don't wait. Many online sellers compare SBA timelines against direct funding and choose speed.
Are there special disclosure laws for business funding?
Some states (including Florida and Utah) have enacted commercial financing disclosure laws requiring clear cost disclosures. Regardless of your state, demand full transparency from any funder: net amount, total repayment, all fees, and terms in writing before you sign.
How can I time ecommerce funding so inventory arrives before peak season?
Work backward from your selling season: supplier lead time, shipping, receiving, and listing updates all happen before the first peak order. That usually means applying while your current sales are strong, not when shelves are already empty. With a complete application, decisions can come in as little as 4 hours and funding as fast as same day, but supplier timelines are the real deadline — order early enough that stock is live and selling when demand hits.
How much of my funding should go to ad spend versus inventory?
Fund inventory first if a stockout is your binding constraint — ads cannot sell what you do not have. Then direct the next share to campaigns that already convert, where added spend has a track record to scale against. Keep a reserve for fulfillment and fees so growth does not strain operations. The right split follows your bottleneck: ecommerce working capital works hardest when every dollar is assigned to the limit that is actually holding sales back.
How does funding help with Amazon and marketplace payout gaps?
Marketplaces often release payouts on their own schedule — commonly every two weeks, minus reserves and fees — while your suppliers, ad platforms, and shippers bill you now. Ecommerce funding bridges that gap: you receive capital upfront against your sales performance, restock and advertise on your timeline, and let incoming marketplace payouts replenish cash as they land. Map your payout calendar before you apply so the funding amount covers the gap weeks, not just the average week.
How is revenue from online sales reviewed when I apply?
The review centers on your business bank statements — deposits from your store and marketplace payouts — alongside sales consistency, time in business, and existing obligations. Platform payout records and ad spend history may also be requested to show where revenue comes from and how it is growing. Steady, explainable online revenue reads well; unexplained gaps or mixed personal deposits slow things down. Present your online business funding application with records that let a reviewer follow the money from sale to deposit.
How should I plan funding around seasonal sales spikes?
Treat the spike as a project with its own budget: forecast the units you can realistically sell, the ad spend needed to reach those buyers, and the cash you must hold for shipping and returns afterward. Apply before the season, while recent revenue is representative, and size the ecommerce funding to the plan rather than to a hopeful best case. After the season, strong sell-through and clean repayment position you to renew for the next cycle — seasonal planning turns one good quarter into a repeatable rhythm.
Can funding help cover marketplace and platform fees during slow weeks?
Yes — platform subscriptions, marketplace commissions, payment processing, and app fees keep billing in slow weeks, and covering them from working capital protects your listings, ad accounts, and cash position from small problems becoming big ones. Include these recurring costs when you calculate how much ecommerce working capital you need; owners often budget for inventory and ads but forget the fixed platform layer. A complete picture of monthly outflows makes the funding amount you request easier to approve and easier to repay.
What happens after I apply for ecommerce funding?
The team reviews your signed application and bank statements, focusing on the sales your store is generating now, and a complete file can receive a decision in as little as 4 hours. If an offer follows, you review the amount, total cost, and payment structure in writing before you commit, with funding as fast as same day.
How much ecommerce funding should I request for an inventory order?
Build the full season budget first: this page adds a $35,000 purchase order, $4,000 in freight and duties, $6,000 in receiving and storage, and a $10,000 launch ad budget into a $55,000 total. If your store can contribute $12,000 without touching essential operating cash, the funding gap to request is $43,000 before fees or other costs.
What revenue and time-in-business guidelines does an online store need to meet?
The published starting guideline is $25,000 in monthly business revenue. Merchant cash advance and line-of-credit guidelines start at six months in business, while equipment and term-funding guidelines start at one year. Credit requirements and other conditions differ by product, and meeting a starting guideline does not guarantee approval.
Can I use ecommerce funding to launch a new product?
Yes. New product launches are a listed use on this page, covering tooling, first production runs, and launch marketing funded before the first sale lands. Bring supplier quotes, lead times, and your launch ad plan with the application so the review can match the amount to the real launch budget.
What should I check in an ecommerce funding offer before I sign?
Request the net amount your store will receive, the total payment or remittance obligation, all fees, the payment frequency, and the expected duration. Review any liens, guarantees, early-payment treatment, and reconciliation provisions, and remember that a factor rate on a merchant cash advance is not an APR when you compare offers side by side.
Can I apply for ecommerce funding again for my next inventory cycle?
Yes. Seasonal planning on this page is built as a repeatable rhythm: fund the season, sell through, and let strong sell-through and clean repayment position you to renew for the next cycle. A new application is reviewed on your current revenue, statements, and obligations, so keep platform payout records and sales history ready.
Can funding cover fulfillment and warehousing costs as order volume grows?
Yes. Fulfillment and warehousing are a listed use on this page: 3PL fees, storage, and pick-and-pack costs scale with volume, and working capital can keep fulfillment funded as order counts climb. Include those costs in your season budget — the inventory example on this page counts $6,000 in 3PL receiving and storage alongside the purchase order itself.
Can funding help my store open a new warehouse or enter a new market?
A defined expansion is one of the uses this page assigns to term funding, which may fit a new warehouse or market entry with a repayment plan. Budget the full move, including inventory, fulfillment setup, and launch marketing, and support the request with supplier quotes, lead times, and your recent platform payouts and sales history.
Can equipment financing cover warehouse systems and automation for my store?
Yes. The comparison on this page notes that equipment financing can cover warehouse systems and automation. Equipment and term-funding guidelines start at one year in business, and credit requirements and other conditions differ by product, so confirm the current requirements for the system you plan to buy before you commit to a vendor timeline.
What sales records should I have ready besides bank statements when I apply?
Have recent platform payouts, ad account spend history, and supplier quotes ready. For inventory, include lead times and sell-through rates. Those records let the review follow the money from sale to deposit and match the request to how your store actually sells, instead of pausing for follow-up questions.
Do I need to list funding my store already has when I apply?
Yes. List current funding or advances, remaining balances, and payment schedules with your application, as the starting requirements on this page ask. A new application is reviewed on your current revenue, statements, and obligations, so a complete picture up front gives the review its clearest path to a decision.
What can I do if a bank already turned my store down?
A bank decision is not the whole story. Credit is one input among several here — monthly revenue, sales history, time in business, and cash flow carry significant weight, and the review looks at the business you are running today. Prepare a signed application and four recent, complete business bank statements, plus platform payout records where they apply, and let current sales make the case.
In what order should a season budget be funded?
Follow the calendar: supplier deposit first, freight when the order ships, warehouse receiving and storage when stock arrives, and launch advertising only when the product page is live and inventory can ship. Funding each cost at its own date keeps early money from being consumed by later expenses.
What payout records should an online store send?
Send recent platform payouts showing how sales actually reach your account and on what schedule, alongside the signed application and four complete bank statements. Add advertising spend history and supplier quotes where they apply. Payouts on their real schedule are what let a review size a request to your cash cycle.
How do I keep launch advertising money from being spent on inventory overruns?
Give each line of the season budget its own amount and its own date, the way this page separates a $35,000 purchase order from a $10,000 launch budget, and treat the advertising line as reserved until launch. If inventory overruns appear, solve them as their own decision instead of quietly draining the campaign that sells the stock.
Can one plan cover a new product launch and restocking best sellers?
Yes, when the two are written as separate lines with separate dates. Best sellers have proven sell-through; a launch is a test with a marketing budget attached. Sizing them separately keeps a slow launch from starving a proven product, and a fast launch can be scaled with its own follow-up request.
What sell-through should I plan for on a seasonal order?
Plan from your own store's history: what the same or similar products sold last season, and a slower scenario beneath it. This page's checklist approach tests lower sell-through before the order is placed, including markdowns and carrying costs, so the request still works if the season is good rather than perfect.
When should I apply for next season's inventory funding?
Apply before the supplier deposit is due, not after the invoice arrives. Work backward from your peak selling weeks through production and freight lead times, and have the signed application and complete statements ready while there is still time to choose. Early files get the season's timing working for the store instead of against it.
Why should I size a payment against net payouts instead of gross sales?
Gross sales are not the money you can spend. Fees, refunds, and advertising are taken out before a payout lands, so a payment tested against gross sales can be larger than the cash that actually arrives. Test it against the net payout in a normal week.
How do refunds change what my store can carry?
A refund returns the sale but not the freight, advertising, or handling already spent on it. A heavy refund week lowers the payout a payment depends on, so plan the request with your real refund rate counted, and tell the team if it is rising.
Can funding cover a payout delay during my biggest sales weeks?
That timing gap is exactly what the season budget on this page is built for: costs land on their dates while payouts follow the platform's schedule. Show the payout calendar with your sales records so the request is sized to the delay, not just the total.
What should I check when a marketplace changes its payout schedule?
Check when the next payouts will land, whether any balance is held back, and how that shifts the weeks your payments fall in. Share the new schedule with the team early, while the plan can still be adjusted around it.
How do I keep fees and advertising from shrinking the money a payment depends on?
Track them as part of the payout, not as an afterthought. When you know what each sale leaves after fees and advertising, you can set an advertising ceiling that protects the payment first and scales spending only from what remains.
When should I re-test my payment against payouts after funding?
After the first full payout cycle, and again whenever sales volume, fees, or refund rates change materially. Comparing the plan with real payouts early keeps a small timing difference from growing into a strained month.
Should wholesale orders and marketplace sales share one funding plan?
Keep a separate plan for each channel, even when one funding request supports both. Each channel has its own costs and its own payment date, and separate plans stop the faster channel's money from silently covering the slower channel's wait.
How do retailer payment terms change what my store can carry?
Terms that pay weeks after delivery mean your store carries production, freight, and warehousing for that whole period. The longer the terms, the larger the honest gap, and the plan should show that wait in weeks rather than hide it inside a monthly average.
What records separate wholesale revenue from marketplace payouts?
Wholesale invoices with their agreed payment dates, beside marketplace payout reports showing fees and refunds, give the clearest split. Together with your bank statements, they show which money arrived from which channel and when it can be counted on again.
Can funding cover production for a wholesale order before the retailer pays?
Production for a confirmed wholesale order is a common business purpose to discuss, sized against the order value and the retailer's payment date. Bring the purchase order and the written terms, so the request is built on a real order rather than a hope of one.
How do I test a payment when two channels pay on different schedules?
Test the payment twice: once against the marketplace payout alone, and once against the wholesale calendar alone. If the payment only fits when both channels pay on time in the same week, the plan is tighter than it looks and deserves a second look before signing.
When should a wholesale plan be reviewed separately from a season plan?
Whenever a wholesale order is large enough to change your production or warehousing costs on its own. A separate review keeps one big order from distorting the season budget your marketplace sales depend on, and keeps both plans honest.
How do I split a November request between Black Friday stock and a December restock?
Divide the request by date, not just by product: the stock and advertising that must be live before the biggest weekend, and a smaller restock amount reserved for what early sell-through proves in December. On this page's $55,000 example, the split keeps a proven seller's reorder from competing with the first order for the same dollars.
How much reserve should a store hold for January returns before spending December payouts?
Hold back enough of the December payouts to cover the return rate your store actually recorded last season, applied to this season's larger sales. Returns reduce payouts weeks after the payment schedule is set, so the reserve is what keeps January's smaller payouts from carrying December's full payment.
How do I decide which products get holiday funding first?
Fund first the products with proven sell-through and margins that survive fees, refunds, and advertising costs at their real rates. A product that only profits before fees is a weak candidate for holiday funding, however fast it sells, because the payment is collected from the net payout that remains.
Should a holiday plan include the cost of faster December shipping?
Yes, if faster shipping is part of why customers will buy from your store in the final weeks, price it as a line in the plan beside warehouse and storage costs. Unbudgeted shipping upgrades quietly come out of the same payouts the payment depends on, which is how a strong December still ends short.
How do I read early December sell-through before placing a final reorder?
Compare each funded product's first two December weeks against the sell-through you planned, and reorder only the lines beating the plan. Early December is the last honest signal: after it, a reorder is likely to arrive as January clearance stock rather than holiday inventory.
What should a store review after the holiday season before a spring launch?
Review the season in full: which products earned their funding, what the returns wave actually cost, and which payouts the payment truly fit. That record, visible in your payout reports and statements, is what a spring launch request is built on, and it separates a plan that worked from a season that merely felt busy.
What should the first weekend's sell-through change about my December restock?
It should change which products get funded, not just how much. Lines that sold through at the expected pace earn the restock; lines that needed heavy discounting to move get a smaller quantity or none. The budget shape stays the same — order, freight, storage, and advertising as separate lines — with the quantities set by the weekend's evidence.
How do I keep January returns from being counted as December profit?
Hold a returns reserve against December sales from the start, sized from the return pattern the first weekend is already showing. Money reserved for returns is not available for restocking, however strong the gross sales look; the store that separates the two in December is not surprised by the payouts January actually sends.
Can a smaller December reorder be funded separately from the first order?
Yes, when it is documented as its own plan: the products, the quantities the sell-through supports, the freight and storage lines, and the advertising behind them. A separate, smaller request built on the first weekend's numbers reads as a measured second step, and it keeps the store from borrowing October-sized money for a December-sized need.
What should I check about warehouse capacity before a restock lands in December?
That the receiving and storage in the plan matches the space actually available at peak volume: the $6,000 receiving and storage line in this page's budget was priced for the first order's footprint. A restock that arrives when the warehouse is fullest can add handling cost and slow the very shipments it was bought to speed up.
Why pause ad spending on a product whose stock will run out mid-December?
Because advertising a product into a stock-out spends the budget twice: once on the ads, and again on the disappointed demand that finds an empty page. Check the remaining stock against the daily sales pace before renewing a campaign, and move that spend to a proven line with stock to carry it.
What should the year-end review record about each product's true margin?
The full cost per product: its share of the order, freight and duties, storage, advertising, and the returns it generated. A product's true margin, recorded at year-end while the numbers are fresh, is what next year's buying plan should be built from — not the selling price minus the invoice cost alone.
Take the next step with Logic Advance
Picture your best sellers always in stock, your ads running at full scale, and growth that never stalls waiting on cash. That’s what working with a direct funding partner feels like. A short application, a decision in as little as 4 hours, and funding as fast as same day — simple and seamless from start to finish. Your search ends here — start your application now or talk with our team. No obligation.
Business-purpose funding. Subject to underwriting, verification, and program availability.
These pages explain funding considerations and starting guidelines, not a funding offer. Product availability, amounts, costs, security requirements, and timing depend on the specific program and your business.